Optimizing Your Web Site for Google - The EASY Way!

August 3rd, 2007 by GoogleGuy

Hi all you Google wanna-bees :-)

I thought I’d give you all a little taste and tease of our soon-to-be released eBook:

Optimizing Your Web Site for Google.THE EASY WAY!

This is from the Preface:

Surveys show that more than 85% of Internet users find web sites with the help of a search engine, mostly Google. Therefore, your site’s position in the search engines is crucial to your business.

If your site does not rank in the top 30 results, Internet users will most likely not find your web site at all. While top 30 is good, statistics show that a number of people never go past the first page in a search result so a top 10 ranking is what you need to start bringing more visitors to your site.

Google is the most used search engine in the world today so this eBook is devoted to showing you how you can optimize your web site for the infamous GoogleBots as well as providing you with detailed information on what you can do to get a high ranking. We’ll show you the all-important (and ever-changing) rules that Google plays by, where to focus your effort, the important factors to get and keep a top ranking and lots of other tips and tricks!

Optimizing Your Web Site For Google is a comprehensive guide that will surely get your web site listed in Google’s top 10, (provided you follow ALL of our steps as detailed in the eBook). Please note that you must have a working knowledge of HTML, not necessarily professional, but at least proficient. That’s it!

This eBook is for Internet business decision makers, webmasters, and general Internet marketers looking for a clear, concise way to get a top 10 ranking with Google. The easy way!

The structure of this eBook is such that each chapter builds on the information that you’ve learnt in the previous chapter so we recommend reading from beginning to end, but feel free to browse around for all the tips and tricks we’ve sprinkled about!

We’re going to get you a top ranking on Google, (hopefully top 10), but that’s only part of the Internet SEO game… Once you start getting more visitors you need to convert them to sales. You want cash-paying, satisfied, repeat customers!  So, while it’s often overlooked, if your web site doesn’t offer fresh, compelling, actual information about your products and services, if you don’t have a friendly navigation system, if you don’t have an uncomplicated online ordering system, then you’re wasting your time busting your butt for a top 10 ranking on Google. Make sure your web site is professionally designed with easy-to-use navigation and a shopping cart that is intuitive and created for the person who doing the buying, not for the guy who’s doing the selling.

Seems obvious, but the above is all too often overlooked… 

Copyright (c) 2007 - GoogledByGoogle & John Warren - ALL RIGHTS RESERVED

Optimizing Your Web Site For Google will be available for purchase in a couple of weeks (August 15, 2007)

Have a great weekend!

the googleguy :-)

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Some quick Google Tips

August 3rd, 2007 by GoogleGuy

Here are a couple of quick tips for optimizing your web site for Google: 

Dare to be BOLD:  Use the <b> </b> tags around some of your keywords on each page. GoogleBots like BOLD because bold emphasizes the importance of your keywords. Don’t bold all of them - just a few of your important words.

Inbound linking: Make sure you have lots of inbound links pointing to as many pages of your web site as possible. Essentially, inbound links tell the search engine spiders that whatever you’re selling or whatever you’re trying to sell is ‘worthy’ simply because other web sites are linking to yours.

EZines: Write articles for ezine publishers that archive their ezines. The links stay live for many years and will give you all kinds of free PR!

Article exchanges. Article exchanges are like link exchanges, only more useful. It’s easy: Just publish someone’s article on the history of (your subject here) with a link back to their site. They’ll then publish your article on the (same subject) on their web site with a link back to your site. You both have content. You both get high quality links. You both get more visitors! 

Titles for links. Give your links a title too! Not only does this help visually impaired surfers know where you are sending them, but also some search engines apply this to their relevancy for a page.

Want GoogledByGoogle to do it for you?  Have a look at our SEO packages

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